Ways a Digital Asset Management Solution can help
In the heavily regulated pharmaceutical industry, utilizing a DAM can not only save time and money but can provide a long-term centralized repository of your digital content. Each new product launch brings digital content innovations and more complexity. Digital imagery, social media, still images, illustrations, and video are just some of the rich media files that have to be in a flexible, secure, and compliant system such as a DAM.
Empowering Marketing, Design, and Creatives
A DAM alleviates the need to search through server folders. Leveraging a DAM’s searching capabilities allows you to locate your digital content in a centralized interface quickly. Repurposing, distributing, asset re-use, intelligence using metadata, and collaboration are all possible using a DAM. Pharmaceutical companies can take advantage of advanced metadata features such as custom dictionaries with controlled vocabularies. Creating taxonomies, as well as field metadata of drug terms and names, will significantly enhance searching capabilities.
Capitalize on brand management and agencies to increase productivity, control licensing, and money spent during the lifecycle of content. Create custom workspaces for each brand. Utilize a faceted-based search engine to pinpoint assets based on brand quickly. Having a native web-based front end makes working with external users, clients, or agencies comfortable and secure.
With social media playing a critical role in the lifecycle of your content it also provides additional challenges. A DAM system plays a significant role in organizing content, searching, tagging and publishing your content. Being able to post to social media and engage with your end users will become standard practice if not already. Managing this content from a centralized location will be critical to stay in compliance along with the posters name and who approved the action all will be paramount.
With a built-in workflow engine, you can create triggered events or integrate with 3rd party solutions such as a CMS system. Auto-populate metadata.