Agency & Marketing
Agency & Marketing
Not only does the challenge exist for Creative and Marketing Departments during the creation inception process, but now, more than ever, managing all of your precious media has become vitally important. Utilizing a DAM enables your teams to have a standard access point to all of your digital content whether at single, multiple sites or global offices. Searching, metadata, conversions, approvals, and repurposing of assets are just a few of the core items that a DAM provides. Take a deeper dive into your digital content statistics using built-in analytics to track many aspects of file usage, metadata changes, and searching results. Create internal process workflows for approvals, conversions, automatic metadata extraction, and routing as well as publishing and distributing assets across other third-party systems.
Creative workflows are a fast-paced process. Lately, creatives are working with many file types and file sizes. It’s essential that a DAM does not impact or hinder their workflow but in fact, acts complimentary, amplifying the ease and speed of the workflow. Indexing, searching, ingestion, downloading, and metadata tagging should be painless or automatic if possible. Adding a cumbersome workflow process can cause unneeded work and stress on a creatives workflow. A DAM should not impact your daily creative activities but enhance them. In some cases, a creative may not even know a DAM is in their workflow. Efficient metadata tagging is also imperative. Providing methods for metadata entry, or automating the process utilizing workflows. Creatives may only use the DAM at a later point in their workflow for content searching, metadata tagging, and assignment.
Instead of reaching out to colleagues or clients via email, chat, or phone to get the latest files on a particular project, a DAM empowers the user to locate and find assets on their own. Providing advanced searching on all metadata will enable efficient access to assets. Save money! Companies create many assets that go underutilized or never used. Instead of using a stock photography house, users can re-purpose existing business owned assets, saving on licensing fees. Take advantage of posting your digital content directly to social media sites.
Collaboration and Sharing
The ease with which a DAM solution can handle your digital content plays right into the collaboration and sharing of assets, internally or externally. Having a single location for users to securely access content across multiple locations, for external access to users, and freelancers as well as replacing some outdated file transfer methods like FTP.
TAKE CONTROL OF YOUR CONTENT
Colleges and universities need the ability to customize. What works for one program or department won’t necessarily work for another. Fortunately, a DAM is up to the challenge. It allows an infinite variety of interfaces while giving you the power to control exactly how users interact with files.
It’s common for universities to have a marketing, photography, and videography department each with its unique requirements. Marketing needs to be able to search for things like campus life, athletics or critical events quickly. Once located additional workflow functions can be called upon such as file conversion for web campaign, or high-resolution files for building a brochure. Photographers and Videographers need a centralized location to upload their assets, catalog them, tagging and create collections for departmental access. Utilizing a DAM at the core of your digital content provides all the diverse groups access to content quickly and securely.
Its all about the Metadata
Enrich your searching capabilities by adding metadata. Camera metadata is extracted automatically during upload, but users can add additional information using our Drag-n-Drop uploader. File previewing is supported on most major camera RAW formats, and you can expect all the standard mainstream Rich Media files also to have automatic thumbnail extraction.
Ease of Distribution
One of the most requested features in the higher education world is search, conversion, and distribution of a file(s). This could not be easier using the DAM. Not only can users download a collection of files, but they can also make them available for each department.
A typical photographer’s workflow: Photographs a hockey game, uploads all the files into the DAM, adds metadata, and assigns collection name. For instance “Hockey Game 12 2016”, This collection could then be used by internal users or shared as a public gallery for access.
Editorial can monitor incoming files, make selections on assets to keep, promote others to featured content or share on social media.
Ways a Digital Asset Management Solution can help
In the heavily regulated pharmaceutical industry, utilizing a DAM can not only save time and money but can provide a long-term centralized repository of your digital content. Each new product launch brings digital content innovations and more complexity. Digital imagery, social media, still images, illustrations, and video are just some of the rich media files that have to be in a flexible, secure, and compliant system such as a DAM.
Empowering Marketing, Design, and Creatives
A DAM alleviates the need to search through server folders. Leveraging a DAM’s searching capabilities allows you to locate your digital content in a centralized interface quickly. Repurposing, distributing, asset re-use, intelligence using metadata, and collaboration are all possible using a DAM. Pharmaceutical companies can take advantage of advanced metadata features such as custom dictionaries with controlled vocabularies. Creating taxonomies, as well as field metadata of drug terms and names, will significantly enhance searching capabilities.
Capitalize on brand management and agencies to increase productivity, control licensing, and money spent during the lifecycle of content. Create custom workspaces for each brand. Utilize a faceted-based search engine to pinpoint assets based on brand quickly. Having a native web-based front end makes working with external users, clients, or agencies comfortable and secure.
With social media playing a critical role in the lifecycle of your content it also provides additional challenges. A DAM system plays a significant role in organizing content, searching, tagging and publishing your content. Being able to post to social media and engage with your end users will become standard practice if not already. Managing this content from a centralized location will be critical to stay in compliance along with the posters name and who approved the action all will be paramount.
With a built-in workflow engine, you can create triggered events or integrate with 3rd party solutions such as a CMS system. Auto-populate metadata.