Pharmaceutical

Pharmaceutical


Ways a Digital Asset Management Solution can help


In the heavily regulated pharmaceutical industry, utilizing a DAM can not only save time and money, but can provide a long-term centralized repository of your digital content. Each new product launch brings digital content innovations and more complexity. Digital imagery, social media, still images, illustrations, and video are just some of the rich media files that have to be in a flexible, easy, and compliant system such as a DAM.


Empowering Marketing, Design and Creatives

A DAM alleviates the need to search through server folders. Leveraging a DAM's searching capabilities allows you to quickly locate your digital content in a centralized interface. Repurposing, distributing, asset re-use, intelligence using metadata, and collaboration are all possible using a strong DAM. Pharmaceutical companies can take advantage of advanced metadata features such as custom dictionaries with controlled vocabularies. Creating taxonomies, as well as field metadata of drug terms and names, will greatly enhance searching capabilities.


Brand management

Capitalize with brand management and agencies to increase productivity, control licensing, and money spent during the lifecycle of content. Create custom workspaces for each brand. Utilize a faceted-based search engine to pinpoint assets based on brand quickly. Having a native web-based front end makes working with external users, clients, or agencies comfortable and secure.


Social Media

With social media playing a critical role in the lifecycle of your content it also provides additional challenges. A DAM system plays a significant role in organizing content, searching, tagging and publishing your content. Being able to post to social media and engage with your end users will become standard practice if not already. Managing this content from a centralized location will be critical to stay in compliance along with the posters name and who approved the action all will be paramount.


Workflow

With a built-in workflow engine, you can create triggered events or integrate with 3rd party solutions such as a CMS system. Auto-populate metadata.






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About Zenplex, LLC

Founded in 1999, we are a global provider of Digital Asset Management solutions. With our HQ office located in Connecticut, we are uniquely positioned to serve both the New York City and Boston areas. With satellite offices in the Chicago and Philadelphia markets.

Customer satisfaction and long-term partnership building has been and remains our primary focus and drive. Zenplex’s dedicated team of highly trained, solutions-oriented staff works closely with each customer to create a customized solution based on their needs today and into the future.

We have performed dozens of installations in markets such as Universities, Agencies, Publishing, and Manufacturing. With customers both in the U.S. as well as Europe. Let our team help define and implement your Digital Asset Management solution with our highly skilled staff, responsive support, training, and customization.

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