TAKE CONTROL OF YOUR CONTENT
Colleges and universities need the ability to customize. What works for one program or department won’t necessarily work for another. Fortunately, a DAM is up to the challenge. It allows an infinite variety of interfaces while giving you the power to control exactly how users interact with files.
It’s common for universities to have a marketing, photography, and videography department each with its unique requirements. Marketing needs to be able to search for things like campus life, athletics or critical events quickly. Once located additional workflow functions can be called upon such as file conversion for web campaign, or high-resolution files for building a brochure. Photographers and Videographers need a centralized location to upload their assets, catalog them, tagging and create collections for departmental access. Utilizing a DAM at the core of your digital content provides all the diverse groups access to content quickly and securely.
Its all about the Metadata
Enrich your searching capabilities by adding metadata. Camera metadata is extracted automatically during upload, but users can add additional information using our Drag-n-Drop uploader. File previewing is supported on most major camera RAW formats, and you can expect all the standard mainstream Rich Media files also to have automatic thumbnail extraction.
Ease of Distribution
One of the most requested features in the higher education world is search, conversion, and distribution of a file(s). This could not be easier using the DAM. Not only can users download a collection of files, but they can also make them available for each department.
A typical photographer’s workflow: Photographs a hockey game, uploads all the files into the DAM, adds metadata, and assigns collection name. For instance “Hockey Game 12 2016”, This collection could then be used by internal users or shared as a public gallery for access.
Editorial can monitor incoming files, make selections on assets to keep, promote others to featured content or share on social media.