Agencies

Agency & Marketing


Not only does the challenge exist for Creative and Marketing Departments during the creation inception process, but now, more then ever, managing all of your rich media has become vitally important. Utilizing a DAM enables your teams to have a standard access point to all of your digital content whether at single, multiple sites or global offices. Searching, metadata, conversions, approvals, and repurposing of assets are just a few of the core items that a DAM provides. Take a deeper dive into your digital content statistics using built-in analytics to track many aspects of file usage, metadata changes, and searching results. Create internal process workflows for approvals, conversions, automatic metadata extraction, and routing as well as publishing and distributing assets across other third party systems.



Creatives

Creative workflows are a fast-paced process. Lately, creatives are working with many file types and file sizes. It’s important that a DAM does not impact or hinder their workflow but in fact, acts complimentary, amplifying the ease and speed of the workflow. Indexing, searching, ingestion, downloading, and metadata tagging should be painless or automatic if possible. Adding a cumbersome workflow process can cause unneeded work and stress on a creatives workflow. A DAM should not impact your daily creative activities but enhance them. In some cases, a creative may not even know a DAM is in their workflow. Efficient metadata tagging is also imperative. Providing easy methods to customize your fields, metadata entry, or automating the process utilizing workflows. Creatives may only use the DAM at a later point in their workflow for content searching, metadata tagging, and assignment.



Marketing

Instead of reaching out to colleagues or clients via email, chat, or phone to get the latest files on a particular project, a DAM empowers the user to locate and find assets on their own. Providing advanced searching on all metadata will enable efficient access to assets. Save money! Companies create many assets that go under utilized or never used. Instead of using a stock photography house, users can re-purpose existing business owned assets, saving on licensing fees. Take advantage of posting your digital content directly to social media sites.



Collaboration and Sharing

The ease at which a DAM solution can handle your digital content plays right into the collaboration and sharing of assets, internally or externally. Having a single location for users to securely access content across multiple locations, for external access to users, and freelancers as well as replacing some outdated file transfer methods like FTP.



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About Zenplex, LLC

Founded in 1999, we are a global provider of Digital Asset Management solutions. With our HQ office located in Connecticut, we are uniquely positioned to serve both the New York City and Boston areas. With satellite offices in the Chicago and Philadelphia markets.

Customer satisfaction and long-term partnership building has been and remains our primary focus and drive. Zenplex’s dedicated team of highly trained, solutions-oriented staff works closely with each customer to create a customized solution based on their needs today and into the future.

We have performed dozens of installations in markets such as Universities, Agencies, Publishing, and Manufacturing. With customers both in the U.S. as well as Europe. Let our team help define and implement your Digital Asset Management solution with our highly skilled staff, responsive support, training, and customization.

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